How to write a quote that customers accept
Small details in a quote that change whether a customer replies at all.
Customers who do not accept a quote are usually not reacting to the price. They have not decided because something is still unclear, and nobody commits money to something unclear. Most of writing a good quote is making everything clear.
State how long the quote is valid. Without a deadline a customer can come back three months later expecting the old price, while your costs have moved. It is a small detail that saves a lot of difficult conversations.
Separate what is included from what is not. For example: is delivery included, is tax included, is installation charged separately. Every point left unstated becomes an argument later, and usually at the moment you most need to collect.
Do not give only a single total. Break it into lines so the customer can compare and see what they are paying for. A single number can only be compared against a cheaper competitor; an itemised breakdown invites comparison line by line, and that plays to your strengths.
If price depends on quantity, show the tiers. A customer weighing a larger order will see the benefit without you having to argue for it.
State the lead time or delivery date. For many customers, when it arrives matters as much as what it costs.
Finally, leave a clear way to get in touch and a concrete next step. "I have sent the quote, please take a look" is easy to ignore in a way that "If you agree, I can start within two days" is not.
One thing to avoid: do not leave the price in a photo or a scattered chat message. A quote with a number, a date and a customer name is both more professional and a record for when the two sides remember things differently. You can create a quote online and export it as a PDF to send - a few minutes of work that prevents a lot of trouble.